primaloft What is PrimaLoft? What is PrimaLoft? Find out exactly what this waterproof, insulated material is doing for you when you’re out exploring in all weather Advnture NewsletterAll the latest inspiration, tips and guides to help you plan your next Advnture!Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors MOST READ1The 9 weirdest events at the 2024 Olympics2Asics launch 3D-printed insoles personalized for individual foot shapes at new French studio3Watch crazy base jumper go on an Aladdin-style magic carpet ride4The Hoka Tecton X 3 is almost here and with these upgrades it looks built for speed and distance on the toughest trails5Cyclist "swung as hard as he could" and punched grizzly bear in the face – it worked