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Outdoor brand launches 'second life' initiative

repairing an outdoors garment
The Second Life project aims to repair not throw away (Image credit: Decathlon UK)

A new sustainability initiative, Decathlon Second Life, launches next week with a pledge to recycle, repair and reuse sports and outdoor equipment. 

The outdoors company, Decathlon UK believes the planet is worth protecting and that too much is thrown away.

Second Life will prevent products from going to waste and reduce Decathlon's impact on the environment. 

The Decathlon Second Life collection will be available to purchase in store and on the e-commerce platform. This experimental project starts with a focus on refurbished bikes, fitness equipment, weights, tents, scooters, kayaks and SUPs. 

As the project develops, Decathlon aims to introduce other sports hardware, clothing and textiles, such as hiking and trail running kit.

repairing not throwing away

Repairing not throwing away is better for the planet (Image credit: Decathlon UK)

Second Life for outdoor gear

Decathlon states that every Second Life product is refurbished by a team of expert technicians and undergoes a rigorous condition rating process before being assigned a grade from A to D. 

This means Decathlon are still able to offer you customers the original Decathlon promises, warranties and guarantees as a brand-new product.

The grading system will also be used to assign a price to each product. Grade A products, those with very light marks, will be available at a 10% discount compared to if the product was purchased as new. 

The discount level then increases by increments of 10% until you reach Grade D products, where replacement parts might have been required, and a 40% discount. 

fixing a bicycle

Products will be sold again after repair (Image credit: Decathlon UK)

Decathlon's planet promise

Decathlon UK has long included sustainability as a core pillar of its updated business model and the newest addition to its national targets notes progression on environmental impact benchmarking. 

With this new initiative, the company hopes to save 40,000kg of CO2 in 12 months, while also making the products available to their customers at an even more affordable price point than usual.

Nick Connell, project leader of the Decathlon Second Life project in the UK said: "The team are really proud to be launching Second Life in 2021. Following a tough year for the retail sector, but especially the individual and our customers, we’re very excited.

"Our planet is worth protecting and we all need to accelerate in taking action to reduce our environmental impact. 

"As a business with big production demands we have to act now. By recycling, repairing and reusing products we’re adding another key action to our wider sustainability project."