The North Face is marking Pride month by encouraging more opportunity for inclusivity and connection in the outdoors.
The European brand has partnered with with four organisations, which will each host a Pride hike.
The hikes will take place in various European locations and offer everyone a chance to sign up and join in a bid to foster “even greater community”.
Pride month is an annual celebration each June of LGBTQ+ people and communities around the world.
In the UK, The North Face is working with OutdoorLads, which runs a range of social outdoor activities for gay, bi and trans guys in the outdoors.
In Germany, The North Face will be working with the Munich-based Gay Outdoor Club and in Italy, ArciGay will join the campaign. Meanwhile, in France, Chamonix-based Le Gloss will also be bringing people together to experience nature.
The North Face believes “exploration has the power to shape lives, connect communities and create meaningful change”. As well as the Pride hikes, the brand will contribute €10,000 to each organisation to support their on-going work. The funds aimed at increasing participation and organising additional events in the year ahead.
The campaign sees the return of The North Face Pride collection, which includes The North Face logo in the famous rainbow flag. The small capsule collection features the iconic Nuptse Jacket, Pullover hoodie and Outline jacket alongside tees and shorts.
More brands celebrate Pride month
Over recent years, big name brands have released clothing collections, often covered in rainbow colours, to celebrate Pride month.
Among the big names is Adidas. In 2022, they have teamed up with Australian queer artist Kris Andrew Small, who has created designs for the Adidas Pride collection.
The Love Unites range includes Pride versions of classic Adidas shoes, as well as a full apparel range, with overalls, t-shirts, hoodies, slides and more.
The brand has also confirmed continued partnerships with Athlete Ally, which is focused on ending homophobia and transphobia in sport.
Reebok is another sports brand with Pride themed products, including Nano x Pride shoes, a Pride Graphic Tank Top and Tech Style Pride Bike Shorts.
Smartwool has a collection of Pride socks, including socks for runners and hikers and Nathan has a number of products with a Pride month theme.
US company Athletic Brewing Co, which makes “alcohol-free beer For healthy and active beer lovers” has a non-alcoholic Rainbow Wall brew in celebration of pride Month,
Other brands with Pride collections of apparel include Dr. Martens, Levi’s, Calvin Klein, Diesel and Converse.
