Four new ambassadors have been chosen in a campaign to promote diversity, inclusion and mental health through walking and the great outdoors.
Berghaus has added Rhiane Fatinikun, Zahrah Mahmood, Ed Jackson and Iona Rendall to its team.
Rhiane is the founder of Black Girls Hike and a campaigner for diversity in the outdoors. Berghaus aims to sponsors the group's projects.
Zahrah has become a leading figure in driving participation and inclusion for Muslim women in the outdoors. Also known on social media as the Hillwalking Hijabi, Zahrah will works with Berghaus on a range of campaigns and product initiatives.
Quadriplegic Ed is a former professional rugby player with a passion for the mountains. In 2017, he fractured multiple vertebrae in his spine and doctors warned him that he may never walk again.
He has since confounded that prediction and successfully completed numerous outdoor challenges, including walking the Pennine Way last summer to raise money for his Millimetres to Mountains Foundation.
Ed hopes to to climb Mont Blanc and Himlung Himal in two trips this year and he welcomes the support from Berghaus.
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Iona is nurse and adventurer, as well as a spokesperson for the mental health benefits of time spent outdoors. She recently turned her walking group into a social enterprise that provides people with the skills and confidence to get outdoors.
Rhiane summed up the support of Berghaus for many. She said: “Berghaus cares about diversity and backing grass roots organisations in meaningful ways.”
Janine Hearn, global head of brand for Berghaus, said: “Rhiane, Zahrah, Ed and Iona are inspirational individuals who epitomise the movement towards increasing diversity in the outdoors today. The work each of them does to achieve that is really important.
“We’re excited about working with all four of them, and the rest of our athletes and ambassadors, on some major campaigns and product developments.”
Fiona Russell is a widely published adventure journalist and blogger, who is better known as Fiona Outdoors. She is based in Scotland and is an all-round outdoors enthusiast with favourite activities including trail running, mountain walking, mountain biking, road cycling, triathlon and skiing, both downhill and back country. Her target for 2021 is to finish the final nine summits in her first round of all 282 Munros, the Scottish mountains of more than 3,000ft high. Aside from being outdoors, Fiona's biggest aim is to inspire others to enjoy the great outdoors, especially through her writing. She is also rarely seen without a running skort! Find out more at Fiona Outdoors.
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