Poundland fishing bait is in selected stores now after the giant dipped its toe into the market, stocking pellets, groundbait, corn, meat and dips.
The trial that could lead to products being available in over 850 stores nationwide.
The Poundland fishing baits have been put together by top matchman Steve Barraclough.
The 35-year-old ace from Wakefield, West Yorkshire, said: “I’ve been working on a bait range for the past six months or more.
“Poundland’s buying power is ridiculous, so I was able to hand-pick the best products, yet they are affordable for every angler, and will help encourage youngsters to get into fishing.
“It is going on trial in ten stores for six weeks. If it proves popular, it will be reaching out to most Poundland stores across the country, and the range will be extended to suit modern day match and pleasure anglers.
“If it takes off, it will be available in stores around the country in time for the fishing season next year.
“By then I will have created a full range of baits,” added Browning-sponsored ace Steve.
Poundland fishing trial products and stores
Prices start at £1 for 250 g tins of Plumrose Pork Luncheon Meat, and the same for a triple-pack of 184 g tins of Thurstons Golden Sweetcorn.
Most other items are priced at £2, including 500 g of pellets, 750 g of groundbait and a packet of wafter boilies.
The trial stores, which are all in the Midlands and the North, are: Bromsgrove; Stourbridge; Kidderminster Swan Centre; Malvern Retail Park; Worcester; Dewsbury; Wakefield Snowhill; Doncaster Retail Park; Rotherham Parkgate and Huddersfield Victoria Lane.
Poundland’s head of general merchandise, Holly Mobley, said: “Steve hooked us with his fishing experience, and the quality of this new range that we’ve put together is ‘reel-y’ high.
“It offers the best value for seasoned pros and for beginners, and you can get it on the high street.”
All the latest inspiration, tips and guides to help you plan your next Advnture!
Running from 1964 until 2020, Angler's Mail was the UK's leading weekly magazine devoted to coarse fishing, telling readers everything they needed to know about which fish to catch, where to catch them, and what kit they needed to do it. Now, loads of the magazine's expert advice can be found on Advnture.com, as a helpful resource for angling newcomers and experts alike.