Adidas has launched a new road running shoe designed to deliver improved forward motion thanks to an unusual bowtie-shaped lattice structure in the midsole, which turns vertical pressure into horizontal force.
The company claims that the Adidas 4DFWD 2 is its "most advanced running shoe" to date, and says it evaluated over 5,000 versions of the lattice before settling on its final design. It says that the structure gives a smoother transition by transferring force in a way that prevents the stop-start motion of running, where forward momentum pauses briefly with each foot strike.
The shoe also features an outsole is made using Continental rubber for additional grip in wet conditions, a snug engineered mesh upper, and an integrated heel counter for improved fit.
It will be on general sale from September 1 for $200 / £170, and is available now to members of the Adidas Creators Club loyalty program. It will be available in both men's and women's sizes, in colorways including orange, gray, and white.
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