An outdoors brand has launched a new clothing collection as part of a so-called “Have you Ever” campaign.
The North Face Mountain Athletics range has a specific type of person in mind: Men and women who work out and challenge themselves indoors... to prepare for the outdoors.
The collection, including footwear and apparel, is said to “combine functionality with style, bringing technical performance alongside classic The North Face design”.
Product features include VECTIV™ Hypnum footwear for "stability and energy return from the ground up” and FlashDry™ for “enhanced moisture management”.
The men’s and women’s collection is also planet-friendly with key items utilising 100% recycled polyester, including a women’s full-zip jacket and a men’s hybrid tee.
The range of products are sold in tonal colours of greys and black with the idea that “the collection will feel as at home in the gym, as out in the mountains”. We presume this means they are versatile and perfectly wearable indoors and outdoors.
The North Face “Have You Ever” theme is explained by the brand creators as "celebrating the moments in life that invoke the spirit of adventure".
They add: "It's an initiative that aims to be an inspiration to explorers around the world, encouraging them to get out and discover exciting experiences."
Fiona Russell is a widely published adventure journalist and blogger, who is better known as Fiona Outdoors. She is based in Scotland and is an all-round outdoors enthusiast with favourite activities including trail running, mountain walking, mountain biking, road cycling, triathlon and skiing, both downhill and back country. Her target for 2021 is to finish the final nine summits in her first round of all 282 Munros, the Scottish mountains of more than 3,000ft high. Aside from being outdoors, Fiona's biggest aim is to inspire others to enjoy the great outdoors, especially through her writing. She is also rarely seen without a running skort! Find out more at Fiona Outdoors.
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