An outdoors retailer is pledging to donate a pair of Smartwool Socks to four UK homeless charities for every pair bought during the run up to Christmas.
The Ellis Brigham Buy One Gift One campaign continues until December 24, 2021, and will support Barnabus, Manchester; Spitalfields Crypt Trust, The Connection at St Martins and Carita Anchor House, all in London.
An estimated 280,000 people are homeless in the UK and the numbers are increasing after a very difficult few years living through a pandemic.
With cold winter and frosty nights snapping at our heels, a small gift such as warm and durable socks can make a real difference.
Last year, ellis-brigham.com customers gifted 500 pairs of socks to the homeless – and the store aim to match the same number this Christmas.
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Fiona Russell is a widely published adventure journalist and blogger, who is better known as Fiona Outdoors. She is based in Scotland and is an all-round outdoors enthusiast with favourite activities including trail running, mountain walking, mountain biking, road cycling, triathlon and skiing, both downhill and back country. Her target for 2021 is to finish the final nine summits in her first round of all 282 Munros, the Scottish mountains of more than 3,000ft high. Aside from being outdoors, Fiona's biggest aim is to inspire others to enjoy the great outdoors, especially through her writing. She is also rarely seen without a running skort! Find out more at Fiona Outdoors.