Christmas gift campaign to benefit charities

Homeless charities to benefit from Christmas sock buying (Image credit: Getty)

An outdoors retailer is pledging to donate a pair of Smartwool Socks to four UK homeless charities for every pair bought during the run up to Christmas.

The Ellis Brigham Buy One Gift One campaign continues until December 24, 2021, and will support Barnabus, Manchester; Spitalfields Crypt Trust, The Connection at St Martins and Carita Anchor House, all in London.  

socks campaign

Buy one, gift one socks at Ellis Brigham  (Image credit: Ellis Brigham)

An estimated 280,000 people are homeless in the UK and the numbers are increasing after a very difficult few years living through a pandemic.

With cold winter and frosty nights snapping at our heels, a small gift such as warm and durable socks can make a real difference.

Last year,  customers gifted 500 pairs of socks to the homeless – and the store aim to match the same number this Christmas.

The collection of Smartwool Socks include great socks for hiking, trail running, skiing, snowboarding and mountaineering.

Fiona Russell
Outdoor writer

Fiona Russell is a widely published adventure journalist and blogger, better known as Fiona Outdoors. She is based in Scotland and is an all-round outdoors enthusiast with favorite activities including trail running, mountain walking, mountain biking, road cycling, triathlon and skiing (both downhill and backcountry). Aside from her own adventures, Fiona's biggest aim is to inspire others to enjoy getting outside and exploring, especially through her writing. She is also rarely seen without a running skort! Find out more at Fiona Outdoors.