Two sports brands, inov-8 and COROS Wearables, have teamed up to encourage as many people as possible to join a "Step Up & Play Your Part Challenge".
The aim is to amass 21 million steps of responsible exercise before the end of this month – and to raise awareness of the importance of exercise for mental health.
Runners, joggers and hikers are invited to log their daily number of steps on the inov-8 website.
The challenge is open to people worldwide, with inov-8 and COROS offering daily prizes that include running, hiking and fitness kit, as well as GPS watches.
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Michael Price, of inov-8, said: “Last June, we digitally brought together a team of more than 1,000 runners globally to complete a 25,000-mile virtual lap of the world within a week.
“The inov-8 World Run was a huge success and proved to be integral in our Play Your Part campaign, set-up at the start of the pandemic to support, motivate and inspire people through these difficult times.
“Now we’re stepping things up a level and looking for people to join us in amassing 21 million steps of responsible exercise, and in doing so improve their mental health at a time when things are incredibly tough for us all.”
Watches, mobile phones and pedometer can be used to count steps.
Hikers and runners are also encouraged to use the hashtags #inov8StepUp and #CorosStepUp on social media to show how they are contributing to the challenge.
