Sports brands seek hikers and runners for steps challenge
inov-8 and COROS Wearables aiming for 21 million steps to highlight benefits of exercise for mental health
Two sports brands, inov-8 and COROS Wearables, have teamed up to encourage as many people as possible to join a "Step Up & Play Your Part Challenge".
The aim is to amass 21 million steps of responsible exercise before the end of this month – and to raise awareness of the importance of exercise for mental health.
Runners, joggers and hikers are invited to log their daily number of steps on the inov-8 website.
The challenge is open to people worldwide, with inov-8 and COROS offering daily prizes that include running, hiking and fitness kit, as well as GPS watches.
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Michael Price, of inov-8, said: “Last June, we digitally brought together a team of more than 1,000 runners globally to complete a 25,000-mile virtual lap of the world within a week.
“The inov-8 World Run was a huge success and proved to be integral in our Play Your Part campaign, set-up at the start of the pandemic to support, motivate and inspire people through these difficult times.
“Now we’re stepping things up a level and looking for people to join us in amassing 21 million steps of responsible exercise, and in doing so improve their mental health at a time when things are incredibly tough for us all.”
Watches, mobile phones and pedometer can be used to count steps.
Hikers and runners are also encouraged to use the hashtags #inov8StepUp and #CorosStepUp on social media to show how they are contributing to the challenge.
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Fiona Russell is a widely published adventure journalist and blogger, who is better known as Fiona Outdoors. She is based in Scotland and is an all-round outdoors enthusiast with favourite activities including trail running, mountain walking, mountain biking, road cycling, triathlon and skiing, both downhill and back country. Her target for 2021 is to finish the final nine summits in her first round of all 282 Munros, the Scottish mountains of more than 3,000ft high. Aside from being outdoors, Fiona's biggest aim is to inspire others to enjoy the great outdoors, especially through her writing. She is also rarely seen without a running skort! Find out more at Fiona Outdoors.
By Cat Ellis