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Black Friday fishing deals: for rods, reels, combos, electronics, kayaks, lures, line, clothing and tackle items

fishing tackle bag
(Image credit: Getty)

If you’re the kind of angler who loves a bargain, Black Friday fishing deals are your number one opportunity to score a great deal. Advnture is here to help you find those money–saving discounts with our regularly-updated list of incredible, can't-miss deals, including Cyber Monday fishing sales.

Although generally associated with electronics and big–ticket items, not many people know that lots of tackle retailers also run huge sales offering great Black Friday and Cyber Monday fishing deals on kayaks, rods, reels, line, end tackle, lures, luggage, clothing and more. These prices will probably be the best you’ll find all year round as companies compete on price–matched deals and look to offload stock in time for the Christmas rush.

Black Friday bargain hunting also extends to camping and hiking goods, so if you’re looking to get kitted out for a real fishing adventure, be sure to check out those pages for a handy guide to the best deals and sales on items that lots of anglers will find useful. Headlamps, waterproof clothing, footwear, tents, beds and camping stoves are just some of the items on sale.

Baitcasting reel on fishing rods in sport shop

Lots of retailers offer great Black Friday deals on last season's fishing tackle at this time of year (Image credit: Getty Images)

One aspect of Black Friday that anglers should be aware of is that lots of big fishing tackle companies use the sale period to offer incredible deals on models that have recently been superseded by a new version, or to boost awareness and sales of a new model with a discount. 

And the great news is that many tackle companies, like car manufacturers, regularly change or update their model line–up, and this often results in lots of great Black Friday fishing deals on equipment like rods, reels and combos (rods and reels combined) We’ll list these further down this page, along with more great fishing tackle sale items.

So, whether you’re loading up the tackle box in time for your next trip, pressing the button on that new reel you’ve been hankering after for months, or grabbing family–pleasing gifts for Christmas, this page will help you find the best Black Friday fishing deals and sales out there, saving you a ton of money in the process.

A variety of fishing reels. Fishing gear and accessories. Close-up shot.

Black Friday deals are the your best chance to get the best prices on items such as fishing reels, rods and big tackle items (Image credit: Getty Images)

When is Black Friday this year and what is Black Friday?

Black Friday refers to the day after Thanksgiving, which in 2021 falls upon November 26. Traditionally, people worked off their indulgences with a vigorous shopping spree as retailers take advantage of the national holiday time to offer great deals on stock and clear the way for Christmas. But with sales moving increasingly online, Black Friday has quickly become the biggest online shopping day in North America (and beyond) as shoppers score bargains from the comfort of their own home.

When is Cyber Monday and how is it different to Black Friday?

Cyber Monday occurs on the first Monday after Black Friday, on November 29th this year, and is really just an extension of Black Friday, but with greater emphasis on digital-only deals and sales. You can find lots of awesome Cyber Monday deals on fishing tackle below as the same offers will carry on over that period, but with new ones added all the time, it's worth checking back on this page regularly if you want to snare the best prices.

Fishing lures and tackle in the form of bright fish. Sets of accessories for fishing

November and Black Friday is the time to restock the fishing tackle box for next year with bargain prices on lures, line and end tackle (Image credit: Getty Images)

When do Black Friday fishing deals begin and end?

As companies compete to offer the best Black Friday deals, the starting date for many sales is now early November with new offers being posted throughout the month. Thanksgiving week sees a peak in sales activity as people have more time to scour retailer websites for deals, which is something you won’t have to do because we’ve already listed the lots of great Black Friday fishing deals further down this page.

Image of stand with assortment of fishing rods in the sports shop indoor

Fishing rods, reels, plus rod and reel combos are often amongst the best Black Friday deals (Image credit: Getty Images)

What sort of items are discounted in Black Friday fishing deals?

Almost anything you can think of fishing–wise will be found for sale in Black Friday fishing deals, but generally items like reels, rods, rod and reel combos, fish-finders, polarized glasses, clothing, line, lures, gift sets, starter kits and waders are commonly found at amazing prices. These are the sorts of things that manufacturers refresh every year or so, which creates a situation where retailers often want to get rid of old stock at bargain prices around Black Friday.

The best Black Friday fishing deals: the top 50 best items on sale right now

Black Friday fishing

(Image credit: Getty Images)

We've been scouring tackle retailer websites for the best Black Friday fishing deals around, and the following are the best offers we've found with categories for rods, reels, clothing, electronics, fly fishing and general tackle. Check out the amazing $2,000 discount on fish–finders, fillet knives for $4 or Salty Crew shorts for $15!

The best Black Friday fishing deals on electronics

We've hand-picked the best Black Friday deals and sales for offshore fish finders, marine electronics and kayak fish finders - score huge discounts with any of the items below

Lowrance HOOK2 7X - 7-inch Fishfinder

Lowrance HOOK2 7X - 7-inch Fishfinder
Price $258.00, Save 35%

The world's easiest Fish Finder with a massive $140 discount to check out for less than $260, the HOOK2-7x SplitShot offers simple menus, easy access to key functions and Autotuning sonar. Great for kayaks and small boats.

Powered by proven Lowrance® performance, HOOK2-7x SplitShot features wide-angle coverage and DownScan Imaging, plus a simple and accurate GPS Plotter. Just plug it in and fish, it's that easy.

The HOOK2 7X - 7" Fish Finder with SplitShot Transducer and GPS Plotter features:

  • Wide-Angle CHIRP Doubles Your Sonar Coverage.  You will be able to see more fish in the water column and cover more water in less time with HOOK2 wide-angle CHIRP, which delivers double the CHIRP sonar coverage of most fish finders.
  • SplitShot transducer 2-in-1 sonar models are very popular and fit the needs of most fishing trips. With SplitShot, you get our traditional high CHIRP sonar plus DownScan Imaging, letting you track baits, mark fish, and identify structure under your boat.
  • The HOOK2 x Models* Provide Basic Navigation.  If basic navigation is all you need, the simple and accurate GPS plotter of the HOOK2 x models are a perfect fit, as they let you add waypoints, follow trails and navigate to your favorite fishing spots.
Garmin EchoMap UHD 93sv Fishfinder

Garmin EchoMap UHD 93sv Fishfinder
Price $699.97, Save 33%

Find more fish, and save over $350 this Black Friday, with the Garmin ECHOMAP UHD 93sv Fishfinder/Chartplotter Combo with a bright, sunlight-readable 9" touchscreen with keyed assist. 

Compatibility with High-Definition ClearVü and SideVü scanning sonars gives you the possibility of crystal-clear images of what's around and below your boat, and Garmin high wide CHIRP traditional sonar for remarkable target separation. Preloaded LakeVü g3 inland maps with integrated Navionics® data cover more than 17,000 lakes with up to 1' contours. 

The Garmin ECHOMAP UHD 93sv Fishfinder / Chartplotter Combo features a quick-release bail mount, making it easy to remove and take with you. NMEA 2000® and NMEA 0183 network support provides engine data, sensor connection, autopilot integration, and more. 

This ECHOMAP fish finder even brings compatibility with select trolling motors for full control of the motor from the screen plus the ability to route to waypoints, follow tracks, and more.

  • Bright, sunlight-readable 9" touchscreen with keyed assist
  • Compatible with Ultra High-Definition ClearVü and Ultra High-Definition SideVü scanning sonars, and Garmin high wide CHIRP traditional sonar
  • Preloaded LakeVü g3 inland maps with integrated Navionics data for more than 17,000 lakes with up to 1' contours 
  • Supports Panoptix™ all-seeing sonar, including Panoptix LiveScope™ sonar
  • Sonar sharing capabilities with other ECHOMAP Plus, ECHOMAP UHD, and ECHOMAP Ultra units
  • NMEA 2000 and NMEA 0183 network support for autopilot and engine data
  • Quick-release bail mount for fast and easy mobility
Raymarine Axiom 12 RV / Axiom 9 RV Boat in a Box Bundle

Raymarine Axiom 12 RV / Axiom 9 RV Boat in a Box Bundle
Price $5,364, Save 36%

Looking to kit your fishing boat out with the best electronics in the business? Stop scrolling: The Axiom 12 RV Combo Boat in a Box is up for grabs with nearly $2,000 of savings, and it comes with with 1 - 9" Axiom Display, 1 - 12" Axiom Display, RV-100 Transducer, LNC2 Charts, Ray53, switch & cables. 

This comes with a massive $2,000 Black Friday discount from MSRP and the package includes:

  • (1) E70367 - Axiom 9 RV
  • (1) E70369 - Axiom 12 RV
  • (1) A80464 - RV-100 Transducer
  • (1) R70740 - LNC2 Chart
  • (1) E70524 - Ray53 VHF Radio
  • (1) T70134 - SeaTalkng Starter Kit
  • (1) A06064 - 5-Way Connector
  • (2) A06031 - Backbone Terminator
  • (1) A06040 - 3M Spur Cable
  • (1) A06049 - SeaTalkng Power Cable
  • (1) A80007 - HS5 Network Switch
  • (2) A62361 - RayNet to RayNet 2M Cable
  • (2) A06045 - DeviceNet Female Adapter Cable
  • (1) A06064 - 5-Way Connector
  • (1) A06034 - 1M Backbone Cable
Amazing fish–finding tech with $1,000 discount
Lowrance Elite-12 Ti2 FishFinder

Lowrance Elite-12 Ti2 FishFinder
Price $998.00, Save 50%

The feature–packed Lowrance Elite-12 Ti2 FishFinder comes with preloaded C-MAP US Inland Mapping, and a wallet-pleasing $1,000 discount. 

Top–draw electronics for an incredible price, get yours whilst stocks last as this early Black Friday deal won't last long. Huge savings for anybody looking for a versatile fish finder to tackle fresh or saltwater, including game species.

The best Black Friday fishing deals on reels

The sweetest Black Friday sales on spinning, baitcaster and conventional reels, all hand-picked by our buying experts. Check out the $100-plus discounts on baitcasters! 

13 Fishing Concept BOSS Baitcasting Reel

13 Fishing Concept BOSS Baitcasting Reel
Price $275.00, Save 31%

The 13 Fishing Concept BOSS Baitcasting Reel is 13 Fishing's flagship freshwater casting reel and checks out with a massive $125 discount this month.

Bar none, the BOSS Baitcasting Reel is the pinnacle of the design and technology you’ve come to expect from 13 Fishing, it is designed for today’s most discerning bass fishing enthusiast. 

The Concept BOSS sacrifices nothing and combines 13 Fishing's Concept Zero Bearing (CZB) and H.A.M. high-tensile strength brass gearing for unmatched smoothness, reliability, and strength. An incredible deal on an incredible reel.

13 Fishing Prototype X Spinning Reels

13 Fishing Prototype X Spinning Reels
Price $159.97, Save 20%

Packed with advanced technologies and innovative design, the 13 Fishing Prototype X spinning reels set the standard for bass fishing tournament performance and you can get your hands on one with a hefty $40 discount.

Three sizes available - the perfect gift for the bass fanatic looking to fish light line for all sorts of freshwater species, including crappie and panfish

Okuma Serrano baitcasting reel

Okuma Serrano baitcasting reel
Price $52.47, Save 41%

Okuma's highly–rated Serrano baitcasting reel is a great option for all–round freshwater bass fishing and a serious bargain at under $55.

A perfect gift for any bass enthusiast at the start of their angling career, or someone looking to bolster their collection with a quality baitcaster.

Daiwa Saltist Star Drag Conventional Reels

Daiwa Saltist Star Drag Conventional Reels
Price $139.99, Save 41%

Daiwa Saltist Star Drag Conventional Reels are built from machined aluminum and are reckoned to be the best in the business at tackling all sorts of inshore and offshore species.

This 15-size model packs a serious punch performance-wise for its size and comes with $100 off this month, with a deal price of less than $140.

Penn Clash 4000 spinning reel Price $149.99, Save 24% The Penn Clash 4000 is a lightweight, technical spinning reel, perfectly designed for anglers who prefer to fish artificials with braided line in freshwater or salt, and with $50 off this Black Friday month, it's one of the stand-out deals. Penn Clash Spinning Reels offer machined gears and incorporate the Level-Line system which is designed to improve casting distance and eliminate wind knots. A quality spinning reel at a rare price.

Penn Clash 4000 spinning reel
Price $149.99, Save 24%

The Penn Clash 4000 is a lightweight, technical spinning reel, perfectly designed for anglers who prefer to fish artificials with braided line in freshwater or salt, and with $50 off this Black Friday month, it's one of the stand-out deals.

Penn Clash Spinning Reels offer machined gears and incorporate the Level-Line system which is designed to improve casting distance and eliminate wind knots. A quality spinning reel at a rare price.

The best Black Friday fishing rod deals

The biggest Black Friday bargains on fishing rods and poles for all sorts of freshwater and saltwater species

Okuma NTi-S-703M-MH Nomad Inshore Travel Spinning Rod

Okuma NTi-S-703M-MH Nomad Inshore Travel Spinning Rod
Price $101.99, Save 40%

Need a versatile saltwater spinning rod for tackling beach, pier, jetty or boat fishing on your next holiday? Check out this $70 discount on a 7ft Okuma Nomad pole for a sweet Black Friday travel fishing rod bargain.

The three-piece design constructed with European spigot ferrule connections offers 1-piece rod performance yet travels easily inside a padded and waterproof case. 

Each rod includes two tip sections, one lighter and one heavier, to increase versatility while keeping luggage to a minimum.

As traveling with rod tubes continues to grow in difficulty and expense, Okuma Nomad Inshore Travel rods are a great solution and cheap insurance for a quality trip, with some extra money to spend thanks to this money-saving deal.

Daiwa Saltiga G Boat Conventional Travel Rod

Daiwa Saltiga G Boat Conventional Travel Rod
Price $129.95, Save 40%

The renowned three-piece Daiwa Saltiga G Boat Conventional Travel Rod (SAG703MR-TR) comes in a hard tube and is ideal for the travelling angler looking to tackle sizeable fish on 12-25lb-rated tackle. Check out the huge $90 discount!

13 Fishing Widowmaker Limited Edition Ice Rod

13 Fishing Widowmaker Limited Edition Ice Rod
Price $69.99, Save 30%

With ice fishing season fast approaching, the 13 Fishing Widowmaker Limited Edition Ice Rod in Medium-Light action discounted by over $40 is a Black Friday steal for a new pole of this quality.

Shimano GTYPJS603 Game Type J Saltwater Jigging Spinning Rod

Shimano GTYPJS603 Game Type J Saltwater Jigging Spinning Rod
Price $249.99, Save 37%

This handy all-round 6ft, 40lb-line-rated Shimano rod already boasts a whopping $150 Black Friday discount off MSRP.

The Shimano Game Type J Saltwater Jigging Rods combine Spiral X and Hi Power X blank construction technology and are designed to fish butterfly and other vertical drop jigs when targeting tuna, grouper, snapper, and sea bass anywhere in the world. A great versatile addition to the quiver for any angler.

The best Black Friday fishing deals on rod and reel combos

Our Advnture buying experts have scoured the sales for the best Black Friday deals on rod and reel combinations for every species imaginable

Shimano SLX Casting combo

Shimano SLX Casting combo
Price: $129.99, Save 35%

The Shimano SLX Casting combo comes with a 7ft rod plus legendary SLX reel, and is perfect for targeting any size bass with small swimbaits, chatterbaits, spinnerbaits and similar lures. A bargain with $70 off the RRP this month.

Lunkerhunt Bedlam baitcaster combo

Lunkerhunt Bedlam baitcaster combo
Price $59.96, Save 58%

A quality baitcaster combo for tackling monster bass and catfish with a huge $80–plus Black Friday discount to come in at less than $60? Lunkerhunt's Bedlam baitcaster combo offers amazing value at less than half price.

Penn Battle III 4000 DX spinning reel combo

Penn Battle III 4000 DX spinning reel combo
Price $149.99, Save 25%

Perfect for targeting saltwater game fish in back bays, flats, and other inshore areas, the 7ft Silver Hook medium heavy spinning rod and Penn Battle III 4000 DX spinning reel combo is versatile, reliable and a Black Friday bargain with a $50 discount. Highly recommended.

Shimano/TD Fluke/Flounder Combo

Shimano/TD Fluke/Flounder Combo
Price $149.99, Save 25%

A great combo for tackling a range of saltwater species from boat, kayak, pier or jetty, the Shimano TRN-100G Triton Graphite Levelwind Reel paired with a Tackle Direct 7ft inshore medium-rated rod is a sweet deal with a $50 discount. Perfect for tackling all sorts of flounder, snapper, grouper, bass or small game fish.

TackleDirect Platinum Hook TDPS662040SIN/Shimano TAC20BFC Conventional White Marlin Package

TackleDirect Platinum Hook TDPS662040SIN/Shimano TAC20BFC Conventional White Marlin Package
Price $5,400, Save 19%

Looking to kit our your boat for some serious game fishing? Save over $1300 on a set of these six awesome conventional combos that are perfect for tackling white marlin, big fish and pelagic game species anywhere on the planet.

The TackleDirect Platinum Hook TDPS662040SIN/Shimano TAC20BFC Conventional White Marlin Package includes 6 perfectly matched rod and reel setups, and is an exceptional option when dredge fishing for white marlin and other small billfish with circle hooks.

The soft tip section of the rod results in a higher percentage of solid hookups, while the lightning fast 60" per crank retrieve of the BFC ensures the angler stays tight on a white going ballistic behind the boat. Whether you are outfitting your new boat, or want to upgrade your marlin or sailfish trolling arsenal, this package featuring the TackleDirect Platinum Hook Rods and the Shimano Talica BFC is the best choice.

Reels: Shimano TAC20BFC Mono Line Capacity (lb/yds): 30/440 Max Drag at full (lbs): 15 Weight (oz): 28.1 Gear Ratio: 6.7:1 Inches Per Crank: 60"

Rods: TackleDirect TDPS662040SIN
Length: 6 ft. 6 in. (1 pc.)
Line Rating (lbs): 20-40
Guides: Fuji SIN (Silicon Nitride)
Butt: Slickbutt

The best Black Friday fishing deals on clothing, waterproofs and waders

Looking good and keeping warm whilst you're fishing is easy with these great Black Friday deals on fishing clothing, including sales on waders, shorts, waterproof boots and waterproof jackets.

Wolverine Sightline Insulated Waterproof Hunting Boots

Wolverine Sightline Insulated Waterproof Hunting Boots
Price $69.97, Save 43%

A smart boot choice for fisherfolk and hunters as temperatures start cooling, and with a massive Black Friday $50 saving from new for a wide range of sizes, Wolverine® Sightline Insulated Waterproof Hunting Boots for Men keep your feet warm, dry, and comfortable. 

Tough and durable waterproof leather and diesel mesh uppers come lined with Wolverine's PC Dry Silver waterproof membrane linings for comfortable waterproof protection. 

The 200 gram 3M™ Thinsulate™ Insulation helps fight off the early morning and late day chill as the season progresses. Under your feet, removable open cell polyurethane footbeds and CMEVA midsoles deliver great shock absorption and cushioning. Lightweight nylon shanks provide lightweight stability over uneven ground. 

Finally, rubber lug outsoles give you dependable traction over varied hunting terrains. A bargain boot for anyone needing to keep their toes warm this winter whilst fishing or hunting.

TIDEWE Breathable Waders

TIDEWE Breathable Waders
Price $69.99, Save 30%

Waders are useful for anglers in many situations and these Tidewe breathable waders are a bargain with a big $30 discount and lots of high-end features including three-layer construction, zippered pockets and stocking'd feet with 3mm neoprene booties.

A great all-round wader for fly, salt or freshwater fishing in a range of sizes at an amazing price. Great value and quality.

Salty Crew Mariners Jacket

Salty Crew Mariners Jacket
Price $38.99, Save 61%

The Salty Crew Mariners Jacket is ideal for any angler looking to keep warm as temperatures drop, and with over $60 off the price will warm you up too. Fleece-lined hoodie with chest zipper pocket, ideal for casual wear too

Salty Crew Bonzarelly Boardshorts

Salty Crew Bonzarelly Boardshorts
Price £60.00, Save 74%

Great for fishing, beachwear or any sort of water sports, a fun pair of Salty Crew Bonzarelly Boardshorts for $15 is a bargain with a near–$45 discount.

Salty Crew Leeward Utility Shorts

Salty Crew Leeward Utility Shorts
Price $27.59, Save 57%

Smart navy Salty Crew Leeward Utility Shorts will look great on the water fishing, or in the bar after spending the $35 you saved with this Black Friday bargain in a handy size 36.

The best Black Friday fishing deals on tackle, kayaks, storage boxes, bags, polarized glasses and accessories

Fisherfolk love gadgets, tackle and accessories, so here are some awesome Black Friday bargains on kayays, tackle boxes, polarized sunglasses, line, knives and pliers that anybody who fishes will find useful

Power Pro braid

Power Pro braid
Price $29.99 Save 45%

Mega savings on a 300-yard spool of top quality 50lb Power Pro Maxcuatro braided main line in white.

Power Pro braid is legendary and forms the basis of many pro's set-ups all around the world, and Macuatro is their super-fine braid that's 25% thinner than standard braided main lines. It's perfect for any sort of inshore or offshore fishing where you need a subtle presentation.

This a real steal at less than $30 for one of the best braided main lines on the market. Grab yours before they sell out.

Plano Fishing Prolatch Stowaway Large Clear Organizer Tackle Box

Plano Fishing Prolatch Stowaway Large Clear Organizer Tackle Box
Price $4.88, Save 74%

Plano Fishing Prolatch Stowaway Large Clear Organizer Tackle Box is the tackle box you have been longing for on your fishing trips and at just $4.88, down from a MSRP of nearly $19! 

This duo latched, large tackle organizer comes with adjustable compartments for all your fishing gear. You can even customize the number of compartments you desire from three to twenty-eight individual storage compartments. 

Clear and easy to see, you can quickly grab desired lures and tackle out of the Plano Fishing Prolatch Stowaway Large Clear Organizer Tackle Box. Kit your tackle bag out with quality Plano storage boxes for a bargain price.

Platypus Pre-test Braid

Platypus Pre-test Braid
Price $29.99, save $54.21

Need to re-spool? Check out this half-price 300-yard spool of top quality 8kg / 18lb braid for less than $30.

Platypus have constructed Pre-test Braid to be extremely soft and ultra smooth, allowing more accurate and longer casts, as well as a more realistic presentation. 

Add to this an incredibly thin diameter, and you will fit more line on your reel, cast further, and catch more fish. Pre-test Braid will break as close as possible to the stated IGFA class without over testing. Every batch of Pre-test Braid is tested during the manufacturing process, with additional testing throughout the spooling process. A bargain braid main line at this price.

Costa Del Mar Fantail sunglasses

Costa Del Mar Fantail sunglasses
Price $181.83, Save 29%

For those anglers who prefer a smaller lens, the Costa Del Mar Fantail sunglasses are ideal and feature a lens size of 59mm. 

Plus with a discount of nearly $80 from the MSRP of $259, they are one of the best value pair of quality polaroid fishing glasses we've seen for sale this month.

Lixda Multi-Purpose Fishing Bag

Lixda Multi-Purpose Fishing Bag
Price $19.99, Save 50%

The ultimate pack-light fishing bag for less than $20! A great deal for a versatile bag that'd make a great gift.

Multi-purpose usage, can hold your fishing tackles like lure pliers, fishing box, rod, etc. Numerous pockets and compartments for maximum storage. A padded and adjustable shoulder strap for extra comfort and convenience. Crafted from waterproof canvas, very durable.  Size: Approx. 32 * 39 * 12cm / 12.6 * 15.4 * 4.7in. A very handy piece of kit for any angler.

Mustad 6" Deluxe Wood Handle Fillet Knife

Mustad 6" Deluxe Wood Handle Fillet Knife
Price $3.99, Save 63%

This knife features an ergonomic wood handle, ultra sharp corrosion resistant stainless steel blade, and a nylon sheath with belt holster, all for less than $4...

Lew's Mach Speed Carbon Steel Pliers

Lew's Mach Speed Carbon Steel Pliers
Price $19.99, Save 55%

The combination of Winn grips and SpeedShear serrated side cutters will slice through mono, fluorocarbon, and braid with ease, making these Lew's Mach Speed Carbon Steel Pliers with a 50%-plus discount a mega bargain for any angler

Calcutta Renegade 75 Liter Cooler

Calcutta Renegade 75 Liter Cooler
Price $279.99, Save 22%

The Calcutta Renegade 75 Liter Cooler features the durable TOUGHSKIN roto-molded construction, corner tabs that can be padlocked, new ANCHORLOK latch design and EZ-LIFT rope handles with oversized grips. 

Backed by a five year warranty and comes with a hefty $80 discount this month, making this quality cooler a Black Friday bargain for any angler

Plano Fishing Guide Series Drawer Tackle Box

Plano Fishing Guide Series Drawer Tackle Box
Price $30.67, Save 50%

What a deal with 50% off! Make sure your tackle box is neat and organized before you head out on your next fishing trip with the Plano Fishing Guide Series Drawer Tackle Box. 

The tackle box is designed with top access and four 3700 series stowaway utility tackle boxes in the lower compartment to keep your items right where they belong. Use the utility storage tackle box for fishing baits you want quick access to while you are out fishing. 

Use the utility drawers below for other essential items for your fishing trip. The clear top access allows you to see the fishing bait so you know where everything is at a glance. The storage boxes on the Plano fishing tackle box slide in and out easily and can be interchanged for even more convenience.

The high-impact covers keep your items covered, while the safety latches secure everything inside and the handle on top makes it easy to carry the Plano Fishing Tackle Box to and from your fishing site.

Ray-Ban RB3543 Chromance Polarized Mirror Sunglasses

Ray-Ban RB3543 Chromance Polarized Mirror Sunglasses
Price $155.40, Save 30%

Great for all sorts of fishing and with lots of lens options, Ray-Ban RB3543 Chromance Polarized Mirror Sunglasses boast a sleek, aerodynamic look.

These Ray-Ban sunglasses are enhanced with the extraordinary performance of Chromance polarized lenses. Chromance lenses fine-tune light, making everyday colors brighter, clearer, and more extraordinary.

The special 6 layers antireflection treatment help maximize contrast, showing more detail both in texture and contour. Grab a pair before they sell out.

Fishing Line Winder Spooler Machine

Fishing Line Winder Spooler Machine
Price $29.99, Save 57%

The easiest way to fill your spinning reel with line is to use a handy device like this winder unit, and with a huge $40 discount it'll repay your outlay many times over just a few seasons.

No more trips to the tackle shop to get reels spooled with this Black Friday deal. Takes up to 65mm / 2.6" thickness spools.

HERO7 Black

HERO7 Black
Price $264.99, Save 24%

Freakishly smooth fishing action footage. Battle-tested and waterproof without a housing, all with a $100 discount from the usual price. 

This is HERO7 Black, the most advanced GoPro ever. With HyperSmooth stabilization, you’ll get gimbal like video— without the gimbal. A new intelligent photo mode delivers the best, most brilliant images automatically. 

And now with live streaming and the GoPro app, you can share every amazing moment as you live it. HERO7 Black takes GoPro performance — and your fishing  photos and videos — to a whole new level.

- GoPro HERO7 Black + Extra Battery.
- Super Suit Dive Housing Case
- Waterproof Digital Action Camera with Touch Screen 4K HD Video 12MP Photos Live Streaming Stabilization

Fishing Rod/Pole Holders storage rack

Fishing Rod/Pole Holders storage rack
Price $54.50, Save 50%

At exactly half-price this month, this fully-integrated storage system for up to 12 rods and kit bags is a bargain piece of organizational kit for any angler.

The fishing rod and bag storage rack system has a simple and minimalistic design to it and can securely hold up to 12 fishing rods.

It's made of durable materials that are rust resistant and hold up under tough conditions of saltwater and freshwater fishing. Underneath this fishing rod storage rack is a PVC coated pad, so that these racks do not move. This ensures that the grip doesn’t move or cause your collection of rods to fall over. Fishing rod storage rack size: 22 inches L x 11.7 inches W x 31.5 inches H.

The best Black Friday deals on fishing lures and lure fishing accessories

Awesome Black Friday deals on lures, lure fishing kits and all sorts of fish catching baits, as selected by our expert buyers for your money-saving delight. Check out the three-pack of awesome Storm baits for less than $5 or 30 crankbaits for $22!

TackleDirect Daiwa Premium Striped Bass Lure Kit

TackleDirect Daiwa Premium Striped Bass Lure Kit
Price $159.99, Save 43%

Attention all striped bass fans: assive Black Friday savings of over $120 for this ten-piece Daiwa striped bass lure kit plus a Daiwa Jig Tote Combo Bag for storage. An incredible deal for the baits or bag alone, but combined this is one of the best offers we've seen.

Not only does this kit come with the premium Daiwa lures you need to be successful but also provides the storage too with the Daiwa Jig Tote Combo Bag.

The 3600 Daiwa box can hold additional hooks, terminal tackle, and rigging. Your sunglasses will stow clean and dry in the dedicated sunglasses holder and additional gear can be stored in the roomy side compartments. An awesome package deal for the serious striper angler or anyone looking for a great lure package at a bargain price.

Attention all striped bass fans: massive Black Friday savings of over $120 for this ten-piece Daiwa striped bass lure kit plus a Daiwa Jig Tote Combo Bag for storage. An incredible deal for the baits or bag alone, but combined this is one of the best offers we've seen.

Not only does this kit come with the premium Daiwa lures you need to be successful but also provides the storage too with the Daiwa Jig Tote Combo Bag.

The 3600 Daiwa box can hold additional hooks, terminal tackle, and rigging. Your sunglasses will stow clean and dry in the dedicated sunglasses holder and additional gear can be stored in the roomy side compartments. An awesome package deal for the serious striper angler or anyone looking for a great lure package at a bargain price.

TackleDirect Tuna Lure Kit

TackleDirect Tuna Lure Kit
Price $59.99, Save 32%

Tackling tuna on lures has never been cheaper with this heavily-discounted all-in-one kit, checking out at less than $60 for Yo-Zuri fluoro and three heavy-duty baits.

Two Yo-Zuri Mag Popper Lures (YOZ-0491-6, YOZ-0492-5): Floating poppers built for long distance casting and handling both inshore and offshore big game saltwater species. With an unmatched popping and splashing action that will bring in big predatory fish.

These poppers can really cast a long way with Yo-Zuri's magnet bullet weight transfer system. When it's cast the weight ball unit moves like a bullet generating casting power. When swimming the strong magnet in the chamber holds weight ball unit tightly allowing for quicker response and much improved swimming action.

Yo-Zuri HIgh Speed Vibe Lure (YOZ-0432-4): Yo-Zuri High Speed Vibe is part of Yo-Zuri's Big Game Series. This lure is ideal for being trolled up to fifteen-knots, jigged, and casted in open water.

This lure features a power body making it more durable than most trolling lures on the market. This lure is designed with strong solid material and through wire technology, connecting each hook to a welded wire shaft that extends throughout the body of the lure. It features Yo-Zuri's color change technology. It can be fished at any range of depth.

It's ideally matched for inshore and offshore baitfish of the Atlantic and Pacific coasts. This lure is a must for your big game fishing arsenal.

Yo-Zuri HD80LB-DP Fluorocarbon Leader (YOZ-0026): Yo-Zuri HD Fluorocarbon is a brand new fluorocarbon leader that maximizes the advantages of fluorocarbon and a Disappearing Pink tint.

Fluorocarbon is virtually invisible in the water and red is the first color to disappear in the water column. Pink is the lightest shade of red and as a result disappears the quickest.

Bass Pro Shops 36-Piece Stik-O Kit

Bass Pro Shops 36-Piece Stik-O Kit
Price $6.49, Save 27%

Bass anglers should never be without this Bass Pro Shops 36-Piece Stik-O Kit, and with 27% off, making this kit a bargain at only $6.49, it's an amazing deal. 

The Stik-O casts like an arrow, even when rigged weightless. Twitch it and slide it in front of big bass for huge results this fall and winter.

Yo-Zuri 3D Crystal Minnow

Yo-Zuri 3D Crystal Minnow
Price $29.99, Save 42%

The Yo-Zuri 3D Crystal Minnow is a world-renowned lure for tackling saltwater predators on any coast and this four-pack comes with Sardine, Silver Bronze, Silver Black and Redhead patterns and a useful $20-plus discount on the RRP.

Z-Man Ned Rig Kit

Z-Man Ned Rig Kit
Price $15.99, Save 20%

Ideal for any bass, trout or panfish angler, the Z-Man Ned Rig Kit has everything you need to start honing your Ned Rig fishing skills to make the most of this killer technique. A bargain with 32 pieces including jig heads and baits

Ocean Born Flying Pencil Super Long Distance 110

Ocean Born Flying Pencil Super Long Distance 110
Price $7.49, Save 50%

Idea for any sort of saltwater game fish, the Ocean Born Flying Pencil Lure's side wings enhance aerodynamics and give the lure life once it's in the water. Comes with 6X hooks and a huge 50% discount.

Okuma Nomad Compact Storage Jig bag

Okuma Nomad Compact Storage Jig bag
Price $29.99, Save 45%

The durable Okuma Nomad Compact Storage Jig bag includes pockets with 3500 size tackle tray and an inner pocket with 3600 size tackle tray, plus 2 drainage grommets and horizontal lure / jig storage tubes. A Black Friday steal with $25 off the RRP this month.

The best Black Friday deals on fly fishing tackle

Fly fishers will find lots of big Black Friday bargains from this hand-picked selection of deals on rods, accessories, Simms gear and fly tying kits, plus a sweet Cyber Monday deal on new Greys fly reels

Greys QRS Fly reel

Greys QRS Fly reel
Price $94.67, Save 32%

Rapid fly-line swapping comes easy with the Greys QRS Fly reel, and we've found a bargain price with up to $65 savings on this popular model. 

The unique Quad Rating System supplies 4 cassettes (2 of each line size) you can quickly change out with the flick of the QRS locking switch. Armed with one reel, you'll be ready for every fly-fishing situation you can dream up for the day. 

The QRS has full bar-stock 6061 aluminium frame providing lightweight, durable structure. Control runs using the adjustable Rulon disc drag. Clear polycarbonate spools feature line-identification pins to speed up swapping. Reel comes in a protective neoprene pouch.

Simms Solarflex No Finger Sun Gloves

Simms Solarflex No Finger Sun Gloves
Price $14.95, Save 40%

The Simms Solarflex No Finger Sun Gloves extend the range of what your hands can handle without compromising your knot tying or line handling dexterity, making them perfect for winter or fall angling. 

Extended cuffs meet your shirtsleeves for full sun coverage, while the breathable UPF50 stretch fabric provides coverage for your hard-working hands. A bargain for under $15!

Field & Stream's Fluorcarbon Fishing Line

Field & Stream's Fluorcarbon Fishing Line
Price $9.99, Save 50%

Fluorocarbon line and leader material is expensive, but not if it's discounted by 50% for a 200–meter spool like Field & Stream's Fluorcarbon Fishing Line this month.

Hardy Shadow 9'6" 7wt

Hardy Shadow 9'6" 7wt
Price $319.99, Save 20%

The Hardy Shadow 9'6" 7wt moderate-fast fly rod is a joy for the more discerning fly angler to use and comes with a hard tube and lifetime warranty. The huge $80 discount sweetens the deal even further.

Orvis Clearwater Travel Fly Rod

Orvis Clearwater Travel Fly Rod
Price $229.00, Save 14%

Whether you're dropping tiny dries in front of finicky trout, or hefting meaty streamers to bonefish, there's an Orvis Clearwater Travel Fly Rod for you and they come with a very nice discount right now. Includes rod tube and 25-year warranty. Perfect for the travelling fly angler.

Simms Freestone Vest

Simms Freestone Vest
Price $71.99, Save 39%

A classy fishing jacket discounted by nearly $50, the Simms Freestone Vest will please any fly angler with 19 pockets and lightweight construction. Grab one for next season's fly fishing adventure!

The best places to get Black Friday fishing deals on rods, reels, combos, tackle, clothing and lures in the US

Lots of retailers regularly update their Black Friday pages, so to help you out we've listed a few of our favorites below for easy bargain hunting. Have a look back regularly for all sorts of heavily–discounted fishing equipment.

Tackle Direct A popular online destination for all sorts of freshwater and saltwater tackle, including big game fishing kit. Lots of clearance items.

Dicks Sporting Goods Outdoor megastore with a massive range of fishing, camping, hunting and shooting equipment on sale. Often shares stock with Cabelas.

Fish USA Giant online fishing store with a decent clearance section that'll grow as Black Friday approaches. Great for any sort of rod, reel, lure or luggage.

Tackle Warehouse A goldmine for bass and freshwater lure anglers, Tackle Warehouse is home to a motherlode of bargains if freshwater is your thing.

Bass Pro Nationwide stores and a huge online inventory make Bass Pro a great place to find Black Friday bargains on all sorts of fishing tackle for bass and any sort of fresh or saltwater species. Massive selection of lures and baits.

Penn Fishing Rod and reel manufacturer Penn often has sales at key times like Black Friday and great deals can be found on last season's models, combos and apparel.

Amazon Fishing Equipment A must–visit for any serious fishing tackle bargain hunter, especially around Black Friday. Tons of deals and great prices on tackle, pliers, lures, line, reels and combos.

Walmart Fishing Department The online behemoth has money–saving deals on tons of tackle including reels, bass lures, lines and beginner sets.

Fishing tackle buying guides

To make choosing the best Black Friday deals as easy as possible, we've put together a selection of our most useful buying guides that'll help you pick the right piece of equipment.

The best fishing line An expert guide to choosing the right type of fishing line.

The best catfish rods and catfish bait Everything you need to hook one of America's favorite fish species.

The best ice fishing rods What you need for a catch when things get chilly.

The best waders you can buy: Tips and info on choosing the perfect pair of waders.

How to catch bass General information on the types of tackle you need to catch lots of bass.

How to pick the right type of sinker A guide to choosing the best type of weights for fishing.

Ben Hervey-Murray

An obsessed fisherman since childhood, Ben’s career in fishing has taken him from working as a magazine writer and editor to running his own guiding business in California, where he targets salt and freshwater fish. Ben has decades of experience in selecting the right tackle and honing the best tactics to target all sorts of species, from surf sharks to freshwater catfish, and loves sharing this knowledge. His favorite fishing moments usually involve helping clients catch the fish of a lifetime – and not getting eaten by great white sharks while out on his kayak.