Hoka Black Friday deals 2024: what to expect and today's best sales
We're rounding up all the best deals on Hoka shoes for running, hiking, and just wandering around town

Recent updates
Black Friday 2023 is over, so we're looking ahead to next year's event, when we'll once again bring you all the best offers on Hoka shoes.
You're in the right place to find all the best deals on Hoka shoes for Black Friday 2024. Whether you're looking for a pair of super cushioned road running shoes, some tough hiking boots, or just some causal shoes for wandering around town, you'll find all the biggest discounts right here.
Black Friday will take place on 19 November 2024, and I'm expecting to see some great deals on Hoka shoes from retailers around the web. Interestingly, In 2023, Hoka ran its own Black Friday sale in the UK, but not in the US, which was interesting. That didn't mean that American shoppers missed out, though. Backcountry, Zappos, and Dick's Sporting Goods all held impressive sales, and REI's Cyber Monday sale had some great discounts too.
Looking for a great deal on a pair of Hoka shoes right now? You don't need to wait – lots of stores have sales running right now, and I've put together a list of the best ones for you below.
Hoka sale quick links
Looking for a great deal on Hoka shoes right now? Here are all the best sales currently running.
US deals
Amazon: Daily Deals on selected Hoka shoes
Backcountry: sale running and hiking shoes
Dick's Sporting Goods: discounts up to $50
Hoka: outlet deals selling fast
REI: up to 23% off selected Hoka styles
Zappos: up to $100 off Hoka shoes
UK deals
Alpinetrek: impressive outlet savings
Amazon: Daily Deals on Hoka shoes
Cotswold Outdoors: clearance deals
Ellis Brigham: save on Hoka hiking boots
Hoka: outlet deals selling fast
Runners Need: save up to 40%
SportsShoes.com: selected shoes half price
Today's best Hoka deals
We've found all today's best prices for the current range of Hoka road and trail running shoes (including lots of options that are great for wearing around town, too). These prices are updated daily, so you can be confident you're getting the best deal.
Hoka Cyber Monday FAQ
Does Hoka do Black Friday?
It depends where you are. In 2023, Hoka ran a Black Friday sale in the UK, but not in the US.
What is Cyber Monday?
Cyber Monday is the first Monday after Thanksgiving, and is a continuation from Black Friday. Traditionally, people would shop for deals in physical stores on Black Friday, then shop online on Cyber Monday.
When is Black Friday 2024?
Black Friday takes place on November 29, 2024, the day after Thanskgiving in the US.
Advnture Newsletter
All the latest inspiration, tips and guides to help you plan your next Advnture!

Cat is the editor of Advnture, She’s been a journalist for 15 years, and was fitness and wellbeing editor on TechRadar before joining the Advnture team in 2022. She’s a UK Athletics qualified run leader, and in her spare time enjoys nothing more than lacing up her shoes and hitting the roads and trails (the muddier, the better), usually wearing at least two sports watches.